Asian Brand Strategy (Revised and Updated)

Name: Asian Brand Strategy (Revised and Updated)
Author: M. Roll

Building and Sustaining Strong Global Brands in Asia

Gebonden Engels 2015 2e druk 9781137359162

61,99

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Samenvatting

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Specificaties

ISBN13:9781137359162

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Druk:2

Hoofdrubriek:Strategisch management, Strategisch management, Algemeen management

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Inhoudsopgave

Introduction 1. Branding - The Driver of a Successful Business Strategy 2. Transforming How We Understand Asian Cultures and Consumers 3. Asian Country Branding 4. Celebrity Branding in Asia 5. Asian Brand Strategy 6. The Digital Revolution and How It Reshapes Asian Brands Path to Global 7. Successful Asian Brand Cases 8. Aspiring Asian Brand Cases 9. 10 Steps to Build a Successful Asian and Emerging Market Brand 10. Asian Brands Towards 2020: A New Confidence in the Asian Boardroom Conclusion