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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9783030233426 13-9-2019
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM).  Meer
78,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030395186 11-6-2020
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor.  Meer
68,09
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gebondenEngels9783030765194 27-5-2021
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.  Meer
192,99
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paperbackEngels9783030100759 4-1-2019
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands.  Meer
78,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030488123 14-7-2021
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years.  Meer
159,59
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030505653 5-11-2021
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.  Meer
80,29
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paperbackEngels9783030633783 29-3-2022
This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781849205740 30-9-2010
Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.  Meer
1.012,14
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781899287529 1-6-1998
Zero Tolerance Policing is essential reading for anyone with an interest in the police, crime prevention, community safety and order maintenance. It is a highly significant text, providing the reader with a more informed understanding of the many issues involved.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781907794179 30-6-2023
A different and entertaining way of looking at the key drivers of successful marketing.  Meer
24,49
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781907794278 7-11-2012
A timely manifesto for change and success in today's rapidly evolving advertising industry.  Meer
21,73
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781907794438 28-8-2013
How the New Muslim World is changing and influencing the world of business and branding.  Meer
28,64
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781907794513 1-10-2013
76 inspiring stories about marketing - and the memorable lessons we can learn from them.  Meer
18,96
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9783030393786 21-5-2020
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030765224 28-5-2022
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.  Meer
192,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030542047 13-11-2020
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.  Meer
156,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030764159 4-1-2022
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner.  Meer
68,09
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030730062 28-9-2021
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030481131 11-6-2020
This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites.  Meer
144,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030093358 25-12-2018
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.  Meer
141,29
Verwachte levertijd ongeveer 9 werkdagen

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