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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781349338948 12-10-2011
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives.  Meer
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paperbackEngels9781349398140 15-9-1997
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.  Meer
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paperbackEngels9781349431342 1-1-2003
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.  Meer
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paperbackEngels9781349474714 4-9-2014
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.  Meer
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paperbackEngels9781349471034 1-1-2014
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
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paperbackEngels9781349474813 1-1-2013
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer.  Meer
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paperbackEngels9781349484195 1-1-2014
Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally.  Meer
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paperbackEngels9781349487868 30-10-2014
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.  Meer
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paperbackEngels9781349484232 1-1-2014
Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.  Meer
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paperbackEngels9781349488957 27-1-2015
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion.  Meer
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A different and entertaining way of looking at the key drivers of successful marketing.  Meer
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GebondenEngels9781907794278 7-11-2012
A timely manifesto for change and success in today's rapidly evolving advertising industry.  Meer
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PaperbackEngels9781907794438 28-8-2013
How the New Muslim World is changing and influencing the world of business and branding.  Meer
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PaperbackEngels9781907794513 1-10-2013
76 inspiring stories about marketing - and the memorable lessons we can learn from them.  Meer
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PaperbackEngels9781911396987 31-7-2019
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.  Meer
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PaperbackEngels9781911498766 23-8-2018
The secrets behind successful selling - a must-read for anyone involved in sales!  Meer
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