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Pagina 73 van 1.743 resultaten

Richard Vincent

The High–Performing Key Account Manager – Creating Sustained Value with Strategic Customers

paperbackEngels9781398620308 3-6-2025

47,79

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Richard Vincent

The High–Performing Key Account Manager – Creating Sustained Value with Strategic Customers

gebondenEngels9781398620414 3-6-2025

80,74

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Content – The Atomic Particle of Marketing – The Definitive Guide to Content Marketing Strategy

gebondenEngels9781398694514 3-1-2021

169,15

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The China-Latin America Axis

paperbackEngels9781349365579 16-12-2011

The impressive growth of trade and investments between China and Latin America has attracted the attention of the business world and policy makers. This book analyses the business of the main players at the country/region and company levels in the context of globalization and growing importance of emerging markets in the world economy. Meer

64,43

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Julie Atherton

Social Media Strategy – A Practical Guide to Social Media Marketing and Customer Engagement

gebondenEngels9781398610019 3-10-2023

165,69

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David Feinleib

Bricks to Clicks

paperbackEngels9781484228043 22-5-2017

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Meer

36,23

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Bonita Kolb

Marketing Research

GebondenEngels9781526419262 1-12-2017

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. Meer

292,47

Verwachte levertijd ongeveer 16 werkdagen

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Sport Business Analytics

GebondenEngels9781498761260 21-11-2016

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Meer

156,09

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Richard Plinke

More Droppings from the Dragon

PaperbackEngels9781634904155 1-5-2015

27,97

Verwachte levertijd ongeveer 8 werkdagen

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Adrian Davis

Human to Human Selling

PaperbackEngels9781614485407 24-4-2014

21,79

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Relationship Marketing Management

PaperbackEngels9781861529312 3-4-2003

Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies. Meer

108,64

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Michael (Microlaunch) Roe

Market Research In Action

PaperbackEngels9781861529381 7-10-2004

Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas. Meer

144,52

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Brand Management

paperbackEngels9781848602083 4-12-2009

This essential set provides an overview of the status of brand related research published in the last 50 years, and the debates on a number of still unresolved issues and the contemporary challenges faced by brands and by their managers. Meer

1.015,13

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Danny Creed

Champions Never Make Cold Calls

GebondenEngels9781947398702 11-12-2019

29,47

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Uwe Sponholz

An Instructor's Manual to H2H Marketing Case Studies

gebondenEngels9783031490040 8-2-2024

This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. Meer

66,99

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Michael Lewis

Fandom Analytics

gebondenEngels9783031659249 31-8-2024

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. Meer

36,23

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Tim Law

The Future of Thermal Comfort in an Energy- Constrained World

paperbackEngels9783319033334 20-6-2015

The dissertation investigates the scientific and business factors that have resulted in air-conditioning being a major contributor to climate-change. With his architectural background, the author demonstrates how a design methodology, not commonly adopted in scientific studies, may actually be a suitable way of dealing with a complex problem: the 'business as usual' scenario involving building science, sociological values and consumer behavior. Meer

180,99

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Charlie Pownall

Managing Online Reputation

paperbackEngels9781137382290 30-9-2015

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. Meer

36,23

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Sports and City Marketing in European Cities

PaperbackEngels9781138254824 27-2-2017

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. Meer

71,77

Verwachte levertijd ongeveer 11 werkdagen

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Consumer Behaviour in Sport and Events

GebondenEngels9781138135499 1-2-2016

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Meer

246,59

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101 beïnvloedingstechnieken

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

101 Beïnvloedingstechnieken - Dit boek geeft je de controle

We moeten af van de ‘verkeerseritis’

Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

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