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Pagina 72 van 1.742 resultaten

Sustainability in Coffee Production

PaperbackEngels9780815381631 5-1-2018

Coffee, as a commodity and through its global value chains, is the focus of much interest to achieve fair trade and equitable outcomes for producers, processors and consumers. Meer

64,43

Verwachte levertijd ongeveer 11 werkdagen

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Derek Johnson

Media Franchising – Creative License and Collaboration in the Culture Industries

gebondenEngels9780814743478 22-3-2013

118,88

Verwachte levertijd ongeveer 16 werkdagen

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Derek Johnson

Media Franchising – Creative License and Collaboration in the Culture Industries

paperbackEngels9780814743485 22-3-2013

52,99

Verwachte levertijd ongeveer 9 werkdagen

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Asaf Darr

Selling Technology – The Changing Shape of Sales in an Information Economy

paperbackEngels9780801473197 28-2-2006

42,59

Verwachte levertijd ongeveer 9 werkdagen

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Fundamentals of Marketing Research

GebondenEngels9780761988526 8-12-2004

Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user- oriented perspective which aides the student to evaluate the research presented to them. Meer

300,56

Verwachte levertijd ongeveer 16 werkdagen

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Arch G. Woodside

Organizational Culture, Business–to–Business Relationships, and Interfirm Networks

gebondenEngels9780857243058 18-8-2010

207,28

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Qualitative Consumer and Marketing Research

GebondenEngels9780857027665 14-12-2012

Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Meer

224,86

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Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin

Essentials of Marketing Research

PaperbackEngels9780357033937 22-8-2018

119,56

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How to Market Computers and Information Technology

paperbackEngels9780333608142 18-6-1994

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Meer

68,68

Verwachte levertijd ongeveer 9 werkdagen

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James Harkin

Niche

PaperbackEngels9780349123004 2-8-2012

Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail Meer

16,24

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P. Kitchen

Integrated Brand Marketing and Measuring Returns

gebondenEngels9780230577343 7-7-2010

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer

64,43

Verwachte levertijd ongeveer 9 werkdagen

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Cheryl Nakata

Beyond Hofstede

gebondenEngels9780230202399 16-7-2009

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer

127,88

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SS Raab

The Blueprint for Franchising a Business

gebondenEngels9780471856177 2-12-1987

Franchising is a fast–growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company′s chances of developing a successful franchise. Meer

49,53

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D Iacobucci

Kellogg on Integrated Marketing

gebondenEngels9780471204763 29-11-2002

This cutting–edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism′s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing. Meer

56,46

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Market Research Best Practice

gebondenEngels9780470065273 23-2-2007

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Meer

99,47

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D Aaker

Strategic Market Management – Global Perspectives First Edition

paperbackEngels9780470689752 26-3-2010

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer

75,82

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Ralph R. Roberts

52 Weeks of Sales Success

paperbackEngels9780470393505 29-1-2009

52 Weeks of Sales Success, 2nd edition is based on Roberts′ series of popular weekly sales seminars originally offered to his staff. Ralph now delivers the same energy and sales–generating wisdom and closing tools to everyone who is committed to achieving his or her full potential. Meer

21,79

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J Zabin

Precision Marketing – The New Rules for Attracting, Retaining and Leveraging Profitable Customers

gebondenEngels9780471467618 27-1-2004

Today, the pressure to demonstrate Marketing ROI has never been greater, and many companies are taking a more scientific approach to marketing, and treating it as a true business discipline. Meer

38,43

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JR White

Shopping Centers and Other Retail Properties – Investment, Development, Financing and Management

gebondenEngels9780471040026 4-4-1996

Shopping centers and other forms of retail properties continue to be among the soundest real estate investments in North America. But retail property is a highly specialized field of real estate development with a unique and complex set of legal, financial, development, management, and marketing variables about which investors and developers must possess a sound working knowledge. Meer

333,84

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AZ Reich

Marketing Management for the Hospitality Industry: – A Strategic Approach

gebondenEngels9780471310129 16-4-1997

The only advanced marketing textbook specifically focused on the hospitality industry . . . The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Meer

197,86

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101 beïnvloedingstechnieken

Nieuw in Marketing

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TOP 5 Marketing

Online magazine

101 Beïnvloedingstechnieken - Dit boek geeft je de controle

We moeten af van de ‘verkeerseritis’

Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

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