Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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Alan W. Brown

Delivering Digital Transformation

PaperbackEngels9783110660081 8-10-2019

42,03

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Electronic Commerce

gebondenEngels9783319100906 17-2-2015

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer

144,99

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Website Quality and Shopping Behavior

paperbackEngels9783030444396 4-4-2020

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. Meer

60,99

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Bernd W. Wirtz

Digital Business and Electronic Commerce

gebondenEngels9783030634810 29-3-2021

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Meer

180,99

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

57,58

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The Role of e-Business during the Time of Grand Challenges

paperbackEngels9783030794538 26-6-2021

This book constitutes revised selected papers from the 19th Workshop on e-Business, WeB 2020, which took place virtually on December 12, 2020. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. Meer

60,99

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Lectures in E-Commerce

paperbackEngels9783211836231 17-10-2001

Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. Meer

60,99

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Hamed Taherdoost

E-Business Essentials

gebondenEngels9783031396250 5-9-2023

This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. Meer

132,99

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Brett Standard

Shopify

PaperbackEngels9781951345006 7-8-2019

19,75

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Susan Crossman

Content Marketing Made Easy

PaperbackEngels9781988058023 20-10-2015

28,82

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Mark Warner

Instagram Marketing and Advertising for Small Business Owners in 2019

GebondenEngels9781951999414 10-3-2020

22,67

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Leonard

Affiliate Marketing #2020

PaperbackEngels9781953693020 3-9-2020

21,86

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Steven Sparrow

Amazon FBA Ecommerce Business Model

PaperbackEngels9781953693327 21-9-2020

23,25

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Steven Sparrow

Dropshipping E-commerce Business Model 2019

GebondenEngels9781953693457 29-9-2020

31,60

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Aaron Jackson

Instagram Marketing Mastery

PaperbackEngels9781989814727 23-2-2020

19,83

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Information Retrieval

paperbackEngels9783030567248 31-7-2020

This book constitutes the refereed proceedings of the 26th China Conference on Information Retrieval, CCIR 2020, held in Xi'an, China, in August 2020. Meer

60,99

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Blockchain and Supply Chain Logistics

paperbackEngels9783030475338 29-5-2021

This book introduces blockchain technology applications in supply chains. Blockchain is a relatively new tool, nevertheless, there have been considerable advances over the last five years, and blockchain is now poised to revolutionize the conventional supply chains with the offering of accountability and quality to the wider complex supply networks. Meer

78,81

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Olivier Camp

Enterprise Information Systems

paperbackEngels9783030261689 28-7-2019

This book constitutes extended, revised and selected papers from the 20th International Conference on Enterprise Information Systems, ICEIS 2018, held in Funchal, Madeira, Portugal, in March 2018. Meer

60,99

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M-Commerce

PaperbackEngels9781774634165 31-3-2021

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. Meer

118,43

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Emerald Group P Limited

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

paperbackEngels9781785608711 2-11-2015

74,05

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Internet en social media

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