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Robert Craven

Customer Is King: How to Exceed Their Expectations

PaperbackEngels9780753509685 10-2-2005

Looking for a way to make your business stand out from the crowd? In a world where, increasingly, profit is king, Customer is King is about putting the emphasis back on the customer - how to look at your business through your customers' eyes, understand what they really want and, ultimately, get them to buy from you. Meer

23,18

Verwachte levertijd ongeveer 16 werkdagen

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Jurgen Wolff

Do Something Different

PaperbackEngels9780753509937 5-5-2005

Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. Meer

23,18

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Paul Dickinson

It's Not About Size

PaperbackEngels9780753522882 7-2-2011

19,02

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Mark Leigh

How To Make It In Advertising

PaperbackEngels9780753541524 6-5-2013

You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Meer

19,02

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John McMahon

The Qualified Sales Leader

PaperbackEngels9780578895062 18-6-2021

24,39

Verwachte levertijd ongeveer 8 werkdagen

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DS Mercer

Marketing 2e

paperbackEngels9780631196389 19-12-1995

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Meer

60,62

Verwachte levertijd ongeveer 9 werkdagen

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DM Stowell

Sales, Marketing and Continous Improvement – Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty

gebondenEngels9780787908577 5-2-1997

Make the most of sales and marketing Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell′s book. Meer

49,53

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GS Goodman

Monitoring, Measuring & Managing Customer Service

gebondenEngels9780787951399 15-5-2000

Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Meer

53,69

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MD Johnson

Improving Customer Satisfaction, Loyalty & Profit – An Integrated Measurement & Management System

gebondenEngels9780787953102 17-10-2000

A Book in the University of Michigan Business School Series It′s a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? Meer

53,69

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Marketing Communications for Local Nonprofit Organizations

GebondenEngels9780789017024 17-4-2002

Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Meer

138,22

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Bartlett R

Direct Option

gebondenEngels9780890965832 30-12-2005

23,55

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Miriam J. (Oxford Brookes University) Johnson

The Power of Brand Ownership

GebondenEngels9781009538404 23-1-2025

A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Meer

128,70

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Szczepan (Jagiellonian University, Poland) Kosciolek

Equity Crowdfunding in Sports Clubs

PaperbackEngels9781032341170 30-1-2025

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Meer

61,08

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Political Marketing

GebondenEngels9780857025807 13-5-2013

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. Meer

236,88

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Merchants and Manufacturers

PaperbackEngels9780929587103 1-8-1989

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. Meer

22,65

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Ruth Artmonsky

Holidaying

PaperbackEngels9780993587870 4-3-2019

A richly illustrated account of the advertising used once 'holidaying' was no longer for the elite, and reached the mass market. Meer

14,87

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Jean-Francois Denault

Handbook of Marketing Strategy for Life Science Companies

PaperbackEngels9780815376880 1-6-2018

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. Meer

70,07

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Duane E. Sharp

Customer Relationship Management Systems Handbook

PaperbackEngels9780849311437 19-7-2002

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. Meer

149,05

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Stefan Ekberg

The 5-Minute Marketer

PaperbackEngels9780857193902 12-5-2014

You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? Meer

21,79

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Paul Dervan

Run with Foxes

PaperbackEngels9780857197726 7-4-2020

Run With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Meer

21,79

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