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Academic Brands

GebondenEngels9781108841375 21-7-2022

The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. Meer

123,79

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Why People (Don’t) Buy

gebondenEngels9781137466679 15-5-2015

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. Meer

43,69

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K Robson

Service–Ability – Create a Customer Centric Culture and Achieve Competitive Advantage

gebondenEngels9781118345566 16-11-2012

Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering. Meer

35,66

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J Stringfield

Get in the Game: HOW TO LEVEL UP YOUR BUSINESS wit h GAMING, ESPORTS, AND EMERGING TECHNOLOGIES Esports Market

gebondenEngels9781119855361 21-7-2022

31,50

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N Laidler–Kylande

The Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity

gebondenEngels9781118555835 21-1-2014

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. Meer

52,30

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Routledge Handbook of Destination Marketing

GebondenEngels9781138118836 18-4-2018

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3. Meer

297,15

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Taking Down Goliath

gebondenEngels9781137444202 9-12-2014

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Meer

55,89

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B Bellah

Sales Management For Dummies

paperbackEngels9781119094227 23-10-2015

Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Meer

31,50

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Kivi Leroux Miller

The Nonprofit Marketing Guide

paperbackEngels9781119771036 3-6-2021

43,98

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N Keller

Make It All About Them – Winning Sales Presentations

gebondenEngels9781118428375 29-1-2013

Debunks the myths of the traditional rules of presentations In today′s commodity–based marketplace it is harder than ever to differentiate even the most superlative services and products. Meer

27,34

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Customer Data Platforms

gebondenEngels9781119790112 25-2-2021

28,74

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Felix I. Lessambo

International Financial Institutions and Their Challenges

gebondenEngels9781137522696 13-9-2015

Since the recent international crises, the role and significance of international financial institutions (IFI) have been challenged. Some have argued that global financial institutions are inadequate and inefficient in performing their missions, and may be replaced by modern institutions with inclusive governance and a goal-focused approach. Meer

61,99

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Robert Solomon

The Art of Client Service

gebondenEngels9781119227823 22-4-2016

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Meer

37,06

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. MGR

92 Strategies for Marketing Planned Gifts

paperbackEngels9781118690451 9-7-2013

Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Meer

77,28

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Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives

gebondenEngels9781137368706 24-2-2014

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations. Meer

61,99

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T Wright

Digital Sense – The Common Sense Approach to Effectively Blending Social Business Strategy, Markteting Technology, and Customer Experience

gebondenEngels9781119291701 7-3-2017

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Meer

28,72

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Brand Romance

gebondenEngels9781137369000 25-11-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

61,99

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Integral Economics

PaperbackEngels9781138219304 12-8-2016

Why on earth is economics perceived to come in only one or at best two different a-cultural if not a-moral guises? There are real, and many, alternatives to the economic mainstream. Meer

70,07

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J Shanks

Social Selling Mastery – Scaling Up Your Sales and and Marketing Machine for the Digital Buyer

gebondenEngels9781119280736 21-10-2016

A concrete framework for engaging today′s buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today′s customer. Meer

32,88

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Role of Service in the Tourism & Hospitality Industry

GebondenEngels9781138027367 9-4-2015

This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. Meer

290,04

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