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JL Bowman

Reframe the Marketplace – The Total Market Approach to Reaching the New Majority

gebondenEngels9781119100256 6-11-2015

Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Meer

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A Will

Launching & Building a Brand For Dummies

paperbackEngels9781119748038 7-3-2022

28,72

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N Laidler–Kylande

The Brand IDEA: Managing Nonprofit Brands with Int egrity, Democracy, and Affinity

gebondenEngels9781118555835 21-1-2014

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. Meer

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LM Mahoney

Strategic Social Media – From Marketing to Social Change

paperbackEngels9781118556849 4-11-2016

Strategic Social Media is the first textbook to go beyond the marketing plans and how–to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Meer

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CH Park

Brand Admiration – Building a Business People Love

gebondenEngels9781119308065 15-11-2016

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Meer

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M. Robinson

Marketing Big Oil: Brand Lessons from the World’s Largest Companies

gebondenEngels9781137389169 4-7-2014

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Meer

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Vintage Marketing Differentiation

gebondenEngels9781137394316 25-3-2017

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Meer

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Strategic Customer Management

GebondenEngels9781107014961 28-3-2013

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Meer

131,-

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Randy Gage

Direct Selling Success

paperbackEngels9781119594550 27-8-2019

25,95

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ER Baron

Innovative Team Selling – How to Leverage Your Resources and Make Team Selling Work

gebondenEngels9781118502259 21-6-2013

Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Meer

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M Port

The Contrarian Effect – Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

paperbackEngels9781119089773 1-5-2015

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Robert Solomon

The Art of Client Service

gebondenEngels9781119227823 22-4-2016

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Meer

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Dummies

Small Business Marketing Strategies All–in–One For Dummies

paperbackEngels9781119236917 10-6-2016

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Hashem Aghazadeh

Principles of Marketology, Volume 2

gebondenEngels9781137579805 29-4-2017

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer

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R Fishkin

Inbound Marketing and SEO – Insights from the Moz Blog

paperbackEngels9781118551554 12-7-2013

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Meer

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Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives

gebondenEngels9781137368706 24-2-2014

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations. Meer

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Brand Romance

gebondenEngels9781137369000 25-11-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

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Eric Sheinkop

Return of the Hustle

gebondenEngels9781137582003 14-3-2016

Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Meer

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Kivi Leroux Miller

The Nonprofit Marketing Guide

paperbackEngels9781119771036 3-6-2021

43,98

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Tracy Repchuk

31 Days to Millionaire Marketing Miracles

paperbackEngels9781118684412 24-9-2013

31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Meer

27,34

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