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Coffee Consumption and Industry Strategies in Brazil

PaperbackEngels9780128147214 12-9-2019

Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. Meer

241,-

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Debasis Bagchi

Nutraceutical and Functional Food Regulations in the United States and around the World

PaperbackEngels9780128164679 11-6-2019

Nutraceutical and Functional Food Regulations in the United States and Around the World, Third Edition addresses the latest regulatory requirements designed to ensure the safe production and delivery of these valuable classes of foods. Meer

185,80

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Lior Arussy

Experience

PaperbackEngels9780123954930 10-1-2002

40,60

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Herb Sorensen

Inside the Mind of the Shopper

PaperbackEngels9780134308920 3-11-2016

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Meer

44,14

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Using Information to Develop a Culture of Customer Centricity

PaperbackEngels9780124105430 25-11-2013

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. Meer

29,74

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Mogens Holten Larsen

The Expressive Organization

GebondenEngels9780198297789 17-8-2000

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. Meer

83,07

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Marketing: A Very Short Introduction

PaperbackEngels9780198827337 25-2-2021

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Meer

13,72

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Business Performance in the Retail Sector

GebondenEngels9780198256946 13-2-1992

This book investigates how John Lewis's unique ownership and organizational arrangements have enabled it to become one of the largest and longest-surviving employee-owned firms in the Western world. Meer

71,75

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Introduction to Marketing

PaperbackEngels9780199602131 29-3-2012

Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options. Meer

83,05

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Social Media: Enduring Principles

PaperbackEngels9780199328437 11-2-2016

Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. Meer

42,02

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Katherine Kawamoto Mark David Tim Cummins

E-book - epubContract and Commercial Management (e-book)

e-bookEngels9789087539726 29-11-2011

Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'. Meer

68,13

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Jane Chittenden Tim Cummins

E-book - epubFundamentals of contract and commercial management (e-book)

e-bookEngels220 blz.9789087538118 26-9-2013

This ground-breaking title from the worlds leading authority on contemporary contracting best practices, the IACCM (International Association for Contract and Commercial Management) delivers a lively and practical complete insight into the contracting process which is useful in both business and personal life. Meer

45,73

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Response

GebondenEngels9780195158694 17-10-2002

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Meer

34,24

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Consumer Behaviour in Asia

gebondenEngels9780333736258 5-11-1998

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. Meer

61,99

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Digital Economy for Customer Benefit and Business Fairness

PaperbackEngels9780367542429 1-8-2022

The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Meer

128,33

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Tom Blackett

Trademarks

gebondenEngels9780333725887 19-2-1998

For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Meer

61,99

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John M. Murphy

Branding

gebondenEngels9780333560761 18-11-1991

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. Meer

183,99

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X. Shen

The Chinese Road to High Technology

gebondenEngels9780333746271 12-4-1999

This book provides a detailed insight into China's endeavours to acquire the advanced technical competencies which lie at the heart of modern telecommunications. Meer

183,99

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P. Kitchen

The Rhetoric and Reality of Marketing

gebondenEngels9780333987322 15-4-2003

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. Meer

122,99

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NA NA

Management and Organizations in the Chinese Context

gebondenEngels9780312228415 13-4-2000

This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour. Meer

122,99

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales