Entrepreneurship: Successfully Launching New Ventures -- Global Edition

Name: Entrepreneurship: Successfully Launching New Ventures -- Global Edition
Author: Bruce Barringer

Paperback Engels 2025 9781292462929

€ 95,74

In winkelwagen

Levertijd ongeveer 8 werkdagen

Gratis verzonden

Samenvatting

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.
The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Specificaties

ISBN13:9781292462929

Taal:Engels

Bindwijze:paperback

Uitgever:Pearson Education

Verschijningsdatum:23-1-2025

Hoofdrubriek:Algemeen management

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Schrijf een recensie

Uw waardering

?

Log in om uw waardering te geven

Klik om uw waardering te geven

Inhoudsopgave

PART 1: Decision to Become an Entrepreneur

-Introduction to Entrepreneurship

PART 2: Developing Successful Business Ideas

-Recognizing Opportunities and Generating Ideas
-Feasibility Analysis
-Developing an Effective Business Model
-Industry and Competitor Analysis
-Writing a Business Plan

PART 3: Moving from an Idea to an Entrepreneurial Firm

-Preparing the Proper Ethical and Legal Foundation
-Assessing a New Venture's Financial Strength and Viability
-Building a New-Venture Team
-Getting Financing or Funding

PART 4: Managing and Growing an Entrepreneurial Firm

-Unique Marketing Issues
-The Importance of Intellectual Property
-Preparing for and Evaluating the Challenges of Growth
-Strategies for Firm Growth
-Franchising

Glossary
Name Index
Company Index
Subject Index