The Science of Influence – How to Get Anyone to Say "Yes" in 8 Minutes or Less! 2e
How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Paperback Engels 2010 2e druk 9780470634189Samenvatting
Get customers, clients, and co–workers to say "yes!" in 8 minutes or less
This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real–world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable.
Learn dozens of all–new techniques and strategies for influencing others including how to reduce resistance to rubble
Make people feel instantly comfortable in your presence
Decode body language, build credibility, and be persistent without being a pain
Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master
The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say "no" to you and learn how to turn that "no" into a "yes" from that moment on.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Preface x</p>
<p>Acknowledgments xiii</p>
<p>1 Influencing Others to Change 1</p>
<p>2 The First Four Seconds 13</p>
<p>3 The Delta Model of Influence 33</p>
<p>4 Credibility: The Pivot Point of Persuasion 57</p>
<p>5 The New Principles of Influence 65</p>
<p>6 Introduction to Omega Strategies 85</p>
<p>7 Framing Principles, Persuasion Techniques, and Influential Strategies 107</p>
<p>8 Applying the Laws of Influence 131</p>
<p>9 The Influential Secret of Oscillation 157</p>
<p>10 Mind Reading: How to Know What They Are Thinking 167</p>
<p>11 I′ll Think About It 173</p>
<p>12 How Their Brain Buys . . . You! 207</p>
<p>13 "I Will Do the Work for You": Magic Words That Unlock Minds 219</p>
<p>14 The Power of Thinking without Thinking 233</p>
<p>15 Influence in Sales and Marketing Online and in the Real World 243</p>
<p>16 The Problem and Opportunity of Memory in Influence 259</p>
<p>17 Women: Influencing Women to Buy 267</p>
<p>Bibliography 287</p>
<p>Index 295</p>
<p>Need a Speaker? 305</p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan